Creative !deas: Teaser and Reveal Campaign

Objective: is to create a communication (teaser and reveal) that helps the people of Aegon Religare Agency to exercise change management through LEAD, a program devised to bring that change.

Teaser mail : Key message is that change is good
Reveal mail: LEAD is the harbinger of change.

My ideas for this campaign :

Idea 1:

Teaser:

Visual: A basketball team trying hard, dodging the ball, dunking and unsuccessful in scoring goal, all in struggling positions

Headline: To score the goal of success, a need for change in the process is fundamental. So, what is the key to this fundamental.

Revealer:

Visual: The basket ball team with two guys passing the ball, and the ball’s very close in for a goal.

Healine: We call this fundamental to your success as LEAD, an initiative for an indispensable change. Integrate and function as a process, implement this change and taste the flavor of success.

Idea 2:

Teaser:

Visual 1: A group trying hands on “dahi handi” to crack the handi; approach is in a scattered manner revealing lack of co-ordination.

Headline: Change is indispensable. To succeed is vital. So, what discipline does it call for?

Revealer:

Visual: The same group approaching with an integrated effort, managing to  crack the handi.

We call this discipline for change as ‘LEAD’, an initiative defined for your success. Working in integration is the key to our success. Exercise this change and feel the difference.

Creative !deas: ISC's Annual Report

Subject: Effective Front Page Ad for the annual report of ISC (Indian Steel Corporation).

My set of ideas with the text and visual:

Idea 1:

Visual: As below; incorporate close up of laborer (wearing a safety helmet) looking at this sea-link with a smile.

Headline:

Nurturing a resilient tomorrow.

Harboring your happiness.

Creative !deas: Cadbury's Dairy Milk launch

Subject: Print Advertisement for the launch of Cadbury Dairy Milk's new orange flavor

My set of ideas:

Idea 1:

Headline:  Aapki khushiyon ko de ek rangeen swaad. (Language: Hindi)

Copy Body:

Cardbury Dairy Milk introduces the new fruity flavor – the smooth orange. The silk in orange flavor offers a fresh, energetic taste and takes your spirit to a new high. An exquisite blend of orange pulp and dark chocolate, this silk smoothly fills every moment in joy.

So, try the new Cadbury Silk Orange and taste the flavor of happiness.

Visual: A student in his school opens his lunch box which has a Cadbury silky orange. His friend rushes to exchange tiffins and share his joy.

Idea 2:

Headline: Bhar de pal pal mein mithas. (Language: Hindi)

Body Copy: (Text in Quotes - Language: Hindi)

Cardbury Dairy Milk Silk in a new orange flavor, a blend of dark chocolate and orange pulp.

“ Ek anokha swaad, 

  Jisme hai sukoon ka raaz,

  Jo aapko de ek naya andaz,

  Fir na karo intazaar,

  Khao Cadbury Dairy Milk Silky Orange

  Aur bhar do pal pal mein mithas”.

Visual: A person standing in a queue in a super market for billing can’t hold on for his turn, and with loads of items in his trolley, picks up the Silky orange bar, and starts enjoying the bar prior to billing and payment.

Creative !deas: Cross the Western Railway Tracks safely

Subject: Awareness on crossing Western Railway tracks using foot over bridge ONLY

Crossing the track without use of foot-over bridge can put your life at risk.
Few ideas I flashed on this subject.

Idea 1:

Visual: A person crossing a railway track, staring at a bird flying overhead.

Headline: We don’t have the privilege birds do. Life is precious. Preserve it.

Idea 2:

Visual: A father crossing track followed by his wife carrying a baby.

Headline: Don’t put your life on stake. Your dependents can not bear the loss of your life.