Subject: Print Advertisement for the launch of Cadbury Dairy Milk's new orange flavor
My set of ideas:
Idea 1:
Headline: Aapki khushiyon ko de
ek rangeen swaad. (Language: Hindi)
Copy Body:
Cardbury Dairy Milk introduces the new fruity flavor – the smooth
orange. The silk in orange flavor offers a fresh, energetic taste and takes
your spirit to a new high. An exquisite blend of orange pulp and dark
chocolate, this silk smoothly fills every moment in joy.
So, try the new Cadbury Silk Orange and taste the flavor of happiness.
Visual: A student in his school opens his lunch box which has a Cadbury
silky orange. His friend rushes to exchange tiffins and share his joy.
Idea 2:
Headline: Bhar de pal pal mein mithas. (Language: Hindi)
Body Copy: (Text in Quotes - Language: Hindi)
Cardbury Dairy Milk Silk in a new orange flavor, a blend of dark
chocolate and orange pulp.
“ Ek anokha swaad,
Jisme hai sukoon ka raaz,
Jo aapko de ek naya andaz,
Fir na karo intazaar,
Khao Cadbury Dairy Milk Silky
Orange
Aur bhar do pal pal mein
mithas”.
Visual: A person standing in a queue in a super market for billing
can’t hold on for his turn, and with loads of items in his trolley, picks up
the Silky orange bar, and starts enjoying the bar prior to billing and payment.